The New Economy, 2001

Installation: 10' x 7' neon, chalk, debris.

Exhibited at Southfirst.
New York, US. February 2001.

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"The New Economy: The New Economy (MPLX), a fifteen-foot long and seven-foot high hanging neon sculpture, follows the precipitous rise and fall of the stock market during the NASDAQ boom of late 1999 and 2000. It traces the value of one stock from its peak worth at $100 to its decline of less than one dollar per share. The piece glows heroic white: its shape invokes the sublime mountain ranges of Caspar David Friedrich and legends of virgin American wilderness, but describe a modern roller coaster which ends in plumetting fiscal bust. When viewed from the other face, the piece reverses its story to Wall Street success. The New Economy (MPLX) was conceived and designed by Southfirst (Florian Altenburg, Perry Chen, Maika Pollack), neon executed by Lite Brite Neon, and was shown at Southfirst gallery in February 2001." - Gallery text